The POS Research (Point of Sale), although one of the oldest domains within the classical market research, still remains a current issue and gains importance, especially in recent times.
The consumerīs purchase decision is gradually made in front of the shelves inside the store. Therefore POS Research is similarly important for both, retail and industry.
FWS conducts POS Research nationwide and offers especially trained interviewers for all research methods.
Supervision and quality control take place directly on site or promptly by transmission of the data via the internet.
Our service combines different research methods, such as:
