Pop-up surveys
While attending the web site (or other particular sites)
each web site visitor will be asked to participate in a survey via a
pop-up window, possibly according to the duration of attendance.
Potential subject areas of a web site test:
- socio-demography, frequency and time of attendance(time of day, working
day)
- duration of attendance
- establishment
- motivation/purpose of attendance
- Site review, desirability or attractiveness (Likes und Dislikes),
overall satisfaction relevance to and interest in particular site areas
- creative elements / contents
- interactivity
- strong and week points
- navigation and user-friendliness
- set-up realisation and other technical aspects
- suggestions for changes and improvement
- satisfaction with the site and time lapse (design changes of the the
site)
back
